Showing posts with label mass. Show all posts
Showing posts with label mass. Show all posts

Monday, November 24, 2008

The Mayoral control troll introduces himself!

One of our brilliant readers suggested the name of “the Mayoral control troll” for the Anonymous blogger who left pro-Bloomberg talking points all over our blog and throughout cyberspace in support of the Mayor keeping his iron grip on our schools.

Unfortunately, Anonymous outed himself before we could write about him – in the comment section on our blog below.

He is Brian Keeler, VP of Politics and Advocacy for VShift – a media consulting company, and as we guessed, he is working for MASS, and its new website, www.learn-ny.org, the organization Bloomberg established to retain control over our schools. VShift is conveniently located at 895 Broadway, along with MASS, and its consultants, the Global Strategy Group, NY’s most influential political consulting firm. On the same floor is the “MirRam Group” run by lobbyists Roberto Ramirez, former chief political boss of the Bronx, and Luis Miranda, also chair of the board of the Campaign for Fiscal Equity.

Elizabeth Green of Gotham Schools writes about Brian and the launching of MASS’s new campaign. Another article quotes Brian about how to work online “social media” to market a product:

Brian Keeler, a vice president at media consultancy VShift, said the key to social media is credibility and enlisting consumers in the act of marketing itself. But if you upset your audience, it can mean trouble. “With the online media, things can go viral and spin out of control really fast,” he said.

Oops!

Here are excerpts from the VShift website, which reminds their clients:

It is important to remember that competitors will respond in some way to your actions in the market so it is useful to consider what they may do and prepare for it. We help you respond to the competition and determine the best course of action.

This is a good lesson for us all to keep in mind, as we work to succeed in the competitive marketplace of ideas. Of course, Bloomberg will be able to spend his millions on consultants, ads, websites, and glossy pamphlets in the interest of retaining control, with the editorial boards of all three dailies in his thrall as well, while we poor public school parents only have this blog – which thankfully, Google supplies for free.

Here is the message I sent Brian today:

Dear Brian:

Nice to meet you, and thanks for introducing yourself on our blog.

A question: are you a NYC public school parent? Do you live here in NYC? Are these webpages about you, or another Brian Keeler?

http://www.epluribusmedia.org/archives/interviews/2006/keeler200608p1.html or http://www.huffingtonpost.com/howie-klein/brian-keeler-a-respecte_b_23694.html [They are apparently about him.]

In any case, to give you some background, we’ve been living the last six years under the nightmare of an administration that is both incompetent and that doesn’t give a damn about how parents feel about how their kids should be educated; and that openly and continually dismisses the issues we care about, like class size, even though Bloomberg and Klein themselves sent their own kids to schools where no classes were larger than 15.

Though you may have millions of dollars to spend try to convince less involved and aware NYers otherwise, it will be a hard slog to convince us that this administration has been accountable to parents, or to anyone else for that matter, aside perhaps from the “real” stakeholders in this system, which as Gary Babad has pointed out, have been the Gates and Broad foundations, as well as the sons and daughters of Bloomberg’s billionaire buddies, who’d like to set up their own charter schools inside our already overcrowded school system.

But hey, we’re open to listening to what substantive proposals your organization may have to ensure that parents have more input in the future, that there is more transparency, and even perhaps, that in the future, the administration may intend to comply with state and city laws. Indeed, accountability in our democratic system surely does not equal dictatorship.

And though you claim that you “are advocating for the renewal of the law regardless of who the mayor will be”, it is well known that Mayor Bloomberg intends to spend up to $100 million of his private fortune to get re-elected, as well as countless millions more retaining his iron grip on our schools.

How about having a public discussion about some of these matters? You or anyone of your choosing? I’ll even bring the snacks.

Thanks, by the way, for you or whoever corrected the misspellings and at least some of the statistics on your website, after I’d pointed out these errors on our listserv late last night. Perhaps Bloomberg could pay me a salary to copy-edit your site?

Please keep in touch,

Leonie Haimson, Class Size Matters

The Mayor's campaign to keep control over our schools has begun

The organization funded by Bloomberg to keep his absolute power over our schools intact, awkwardly called MASS (for Mayoral Accountability for School Success), just launched its website called LearnNY.

It features the embarrassing picture
to the right, as well as a glossy and detailed brochure full of misleading but reassuring statements, like there are “Multiple checks and balances” in the current system, and that increases in spending have helped “to pay for smaller class sizes.”

More false information is featured on its website, like the following: “The percentage of elementary schools that exceed capacity went from 38 percent in 2002 to 13 percent in 2007.”

Actually, according to the capital plan, 27% of elementary school buildings are over capacity, and according to DOE’s official capacity report, the “Blue Book”, 47% of elementary grade students are in overcrowded schools.

(Along with the inaccuracies, the LearnNY website is also full of misspellings. Check out little widget entitled “For parents” that misspells “Mayoral Control”.)[addendum: after I posted this message, they corrected the spelling and deleted the particular misstatement about elementary schools.]

It’s not only MASS’s website that has started in earnest.

In today’s Daily News, Geoffrey Canada who runs charter schools and is the chair of MASS, has an oped entitled Accountability = achievement.

The piece is full of the same PR spin we’ve heard so many times before, and will surely become even more familiar over the next few months, but features one rather interesting new tweak:

Is the law perfect? Of course not. As we go about renewing the legislation, we should improve it. That starts by increasing transparency. There is more data available now than ever before, but parents and citizens deserve to have full confidence in its accuracy. An independent organization should be formed to analyze school performance and policy effectiveness. There should also be increased fiscal transparency, with audits to ensure that money is going toward children and learning.

The Department of Education has not done nearly enough to engage parents. Parents should have more notice before major decisions, like school closings or the cell phone ban, are made. And they should be given forums to voice their opinions - not merely free-for-all complaint sessions, but substantive discussions that are taken seriously. The DOE should establish community engagement benchmarks to monitor progress toward greater involvement of parents.

I would guess that this new “independent organization” to analyze school performance will be identified in coming days as … the Research Alliance – finally getting off the ground after three years, with Joel Klein and Kathy Wylde, the head of the NYC Partnership and Bloomberg’s biggest booster, both conveniently on its governing board.

And what about these forums mentioned above, to give those pesky parents an ability to “voice their opinions”? I predict what they mean is just more public hearings. This is the last thing parents need; hearings in which DOE hears nothing we say and wastes our precious time. With four more years of pointless hearings, soon no one will bother to show up, except those paid to agree with the administration.

Indeed, Canada (or whatever hired PR gun who actually wrote this piece) ends with the following:

What I believe we must not accept, for the sake of our children, is the undermining of accountability. For instance, some have suggested, in the name of parent involvement, that the citywide Panel for Education Policy be made independent from the mayor - or that the 32 local school district offices should be reinstated.

Both moves would be misguided. The key to the success of the new system has been holding officials truly accountable. It is not about any one mayor, but about having an elected official whose job description includes a clear mandate to improve schools… We can't have it both ways: either one person is in charge, or no one is.

In other words, the Mayor must continue to have complete and dictatorial power over our schools, with no one else, including parents, having any say.

(What’s funny is that whoever wrote this oped didn’t seem to realize that there still are 32 local school district offices – which were officially reinstated after State legislators and the CSA sued the administration and won a consent decree, as state law inconveniently requires community school districts to remain. The district offices were reinstated, but in name only –now nearly empty of staff or function, with the superintendents now ordered to spend 90% of their time, traveling from one borough to the next, coaching schools outside their districts on how to pump up test scores.)

Another sign that the MASS operation has started spreading its disinformation campaign wide and far is the fact that on Friday afternoon, someone was very busy in cyberspace between 4 and 5 PM, offering a series of happy little talking points:

At 4:16 pm , after an article in Gotham schools showing that test scores of the schools receiving merit pay increased little more than schools throughout the city, “BK” posted this comment:

“With 89% of teachers voting to keep their schools in the bonus program, it’s clear that teachers at participating schools were happy with the program’s first year. Good things happen when someone sets a clear direction, as the mayor has done, and gives motivation to succeed. Good news is always welcome.”

Good news indeed! Four minutes later, at 4:20 PM, now on our blog at "Joel Klein as a tone-deaf Oedipus?", the same little elf, now renamed “Anonymous,” left this dropping:

I hope we don't lose Joel Klein, since schools have made real progress under his watch. I like that we've had stable leadership and accountability at DOE, for the first time in a long time.”

Nine minutes later, Anonymous skipped over to the Huffington Post, where we had linked to Benjamin Barber’s accurate description of Joel Klein as
“completely tone-deaf to the communities he supposedly serves.” Now renamed LHK, s/he added plaintively: “I hope we don't lose Joel Klein in NYC. He has infused accountability in the Public Schools.”

Then this busy little cyber-elf flitted back to our blog, and at 4:31 PM, resuming the moniker “Anonymous” at Performance bonuses: DOE throws away money to benefit adults rather than our kids, pointed out:

“I can't imagine how happier, more fulfilled teachers wouldn't have an effect on their students. A set direction, a set of standards, builds a culture of accountability and responsibility, something our schools used to lack. We're facing tough times and tough decisions in NY, but I'd think that we want invest and support those we trust with our children's education.”

Six minutes later, at 4:37 PM, at "Why does the NY Times feature the voices of LA public school parents but not ours, Anonymous offered up this little gem:

Mayoral control has delivered results. We cannot go back to the bad old days, where we had 32 local boards and a board and a chancellor and a mayor, but one who could be held responsible.”

Finally, Anonymous finished up a busy afternoon at 4:52 PM at Patrick’s post about the PEP meeting last week, "
Klein Stiffs Parents of Children Receiving Special Education Services" concluding:

“Mayoral Control has delivered realresults,[sic] and going back isn't an option. Our job should be to figure out how we improve the process, make things more transparent and give parents more opportunities for input. The two things can work together.”

So who does this prove? That all of you real NYC parents should be sure to add your thoughts in the comments section of our blog; regularly and often; so that readers will know that the views of this paid employee of the Mayor’s operation are neither accurate nor typical.

And who is running MASS, the organization the Mayor founded to keep his iron grip over our schools? Clearly, Canada is too busy running his charter schools; the DOE press office is occupied putting out fires as well as publicizing Klein’s frequent trips to other cities and abroad, and the Mayor’s staff has lots of other things to worry about– like trying to solve the budget crisis with an increasingly unruly City Council, who apparently didn’t understand that giving Bloomberg unlimited term extensions meant they should shut up and let him do whatever he wants.

On its website, the organization is listed as located at 895 Broadway, 5th floor. Two politically-wired groups share this address and floor. One is the Global Strategy Group, NY’s most influential political consulting firm, according to Wikipedia, on retainer to Paterson and the State Democratic Party as well as “the premier Democratic political polling firm."

The address and floor is also home to the “MirRam Group” run by lobbyists Roberto Ramirez, former chief political boss of the Bronx, and Luis Miranda, who also happens to be the chair of the board of the Campaign for Fiscal Equity. When you’re Mayor Bloomberg, after all, you can afford to hire the very best.

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Announcing a contest: the next person to spot comments in cyberspace from the MASS staffer, please send us the links; you will be awarded the distinguished decoration for discerning disinformation.

Also, please post nominations in our comments section for what we should call this unknown staffer – whoever he or she may be – the MASS elf or Anonymous or BK or LHK or whatever name s/he happens to have adopted on a particular day is not good enough.