Unfortunately, Anonymous outed himself before we could write about him – in the comment section on our blog below.
He is Brian Keeler, VP of Politics and Advocacy for VShift – a media consulting company, and as we guessed, he is working for MASS, and its new website, www.learn-ny.org, the organization Bloomberg established to retain control over our schools. VShift is conveniently located at 895 Broadway, along with MASS, and its consultants, the Global Strategy Group, NY’s most influential political consulting firm. On the same floor is the “MirRam Group” run by lobbyists Roberto Ramirez, former chief political boss of the
Brian Keeler, a vice president at media consultancy VShift, said the key to social media is credibility and enlisting consumers in the act of marketing itself. But if you upset your audience, it can mean trouble. “With the online media, things can go viral and spin out of control really fast,” he said.
Here are excerpts from the VShift website, which reminds their clients:
It is important to remember that competitors will respond in some way to your actions in the market so it is useful to consider what they may do and prepare for it. We help you respond to the competition and determine the best course of action.
Nice to meet you, and thanks for introducing yourself on our blog.
A question: are you a NYC public school parent? Do you live here in NYC? Are these webpages about you, or another Brian Keeler?
In any case, to give you some background, we’ve been living the last six years under the nightmare of an administration that is both incompetent and that doesn’t give a damn about how parents feel about how their kids should be educated; and that openly and continually dismisses the issues we care about, like class size, even though Bloomberg and Klein themselves sent their own kids to schools where no classes were larger than 15.
Though you may have millions of dollars to spend try to convince less involved and aware NYers otherwise, it will be a hard slog to convince us that this administration has been accountable to parents, or to anyone else for that matter, aside perhaps from the “real” stakeholders in this system, which as Gary Babad has pointed out, have been the Gates and Broad foundations, as well as the sons and daughters of Bloomberg’s billionaire buddies, who’d like to set up their own charter schools inside our already overcrowded school system.
But hey, we’re open to listening to what substantive proposals your organization may have to ensure that parents have more input in the future, that there is more transparency, and even perhaps, that in the future, the administration may intend to comply with state and city laws. Indeed, accountability in our democratic system surely does not equal dictatorship.
And though you claim that you “are advocating for the renewal of the law regardless of who the mayor will be”, it is well known that Mayor Bloomberg intends to spend up to $100 million of his private fortune to get re-elected, as well as countless millions more retaining his iron grip on our schools.
How about having a public discussion about some of these matters? You or anyone of your choosing? I’ll even bring the snacks.
Thanks, by the way, for you or whoever corrected the misspellings and at least some of the statistics on your website, after I’d pointed out these errors on our listserv late last night. Perhaps Bloomberg could pay me a salary to copy-edit your site?
Please keep in touch,
Leonie Haimson, Class Size Matters